Imaatu Debuts ‘Adire Tuntun’ Collection

Imaatu Debuts ‘Adire Tuntun’ Collection

By Siji Oyewusi

Top fashion brand Imaatu has lifted the veil on their fall/winter collection titled “Adire Tuntun”.  Highlighting the indigo-dyed pattern, originated in Nigeria, which is the primary drive of the collection.  

“Adire Tuntún” which simply means “New Adire” births a dazzling array of ready to wear pieces and evening gowns, with striking emerald and shadowy patterns. 


An homage to the African culture and accentuating cross-cultural fashion, the designer named each piece after beautiful Nigerian names such as Amaka, Nkem, Arewa, Ijeoma, Enitan and more.


Designer: @imaatufashion
Photography: @stefan_gergely
Model: @sp_sara.p
Makeup: @martin.dangev
PR: @moafricapr

Leave a Reply